Mass tourism market: Record arrivals and €21.6B travel receipts in 2024. a record that keeps expanding F&B demand in Athens and resort hubs. Greece is a year-round food destination with summer peaks.

Greece tourism tailwind: 40.7M foreign visitors in 2024

White space vs US majors: Fewer Australian/QSR concepts mean less saturation, more opportunity to differentiate.

Gateway to Europe: Greece acts as a launchpad to Southern Europe (Cyprus, Balkans, Italy, Spain).

Europe QSR market size & growth: ~USD $62B in 2024, tracking to $88B by 2033 Multiple analysts show steady, defensive growth across economic cycles.

Strong operator pool: Experienced Greek entrepreneurs are eager for modern franchise concepts.

Government & infrastructure backing: Airlines and tourism boards continue to invest heavily in traffic growth.